The Echelon
Icon and Logotype Draft 1:  "E" Dragon

In the absence of any specific direction from ranking guild members, I have created two versions of a draft logotype.  This draft uses a dragon to accentuate an "E" in the signature Echelon typeface, Abaddon™.  Both versions are shown on three colored backgrounds for example purposes.

If this design is not preferred, or if a science-fiction element is required in the official icon and logotype, Draft 1 can easily be abandoned or altered to address thematic concerns.

Icon Draft 1:  Vector-Based
Icon Draft 1		Icon Draft 1:  black variant		Icon Draft 1:  red variant
Vector-based graphics contain curves and lines mathematically mapped, providing excellent scalability.  These graphics are characterized by clean, modern edges and solid expanses of color.  This style is popular in corporate culture.  Generally speaking, the flatter and simpler the imagery, the greater the longevity.
Icon Draft 1 v2:  Photo-Realistic
Icon Draft 1 v2		Icon Draft 1 v2:  black variant		Icon Draft 1 v3:  red variant
Photo-realistic digital images are bitmapped, comprised of pixels of differing tones and colors.  More detailed iconic imagery of photo-realistic graphics is prominent in entertainment advertising media.  The shading and highlighting on the dragon are more visually interesting at larger sizes and provide some clarification of shape at smaller sizes.
Logotype Draft 1
Logotype Draft 1
Logotype Draft 1:  black variant
Logotype Draft 1:  red variant
Developing an organizational or corporate icon requires integration with the group's identity and name.  Here, the "E" dragon icon is integrated into the guild name.  From an iconic perspective, the dragon draws the eye and enhances the most significant word in the 2-word name (Echelon).  The guild's signature font (Abaddon™ — a display font) has been preserved for identity purposes.  The creed, "Fate Rewards Loyalty," has been included in a smaller font (Chaparral — a body font).  Chaparral was selected for its "L"'s similarity to the Abaddon™ "L."
Icon and Logotype in Context
Icon and Logotype Draft 1:  use on T-shirt
Icon and Logotype Draft 1:  use on guild listing (click to enlarge)
Clearly, an icon and logotype's value test is its position against competition.  Here, The Echelon draft icon and logotype are featured on a T-shirt and within ign.com's Horizons guild listing.  While this iconography would most likely be used against a black background in The Echelon's site, it is featured against candid white backgrounds to show its versatility and differentiation from logos of other guilds.